SNAP. it's Spring/Summer

Casual, understated and nonchalant chic, with subtle undertones of killer glam rock! Spring Summer 2013, is kicking some serious arse and we’ve not even at my favourite city yet! Before we dive feet first into the second half, here’s my little recap of what went down in NYC and London.

Alexander WANG.

Black lights, an iridescent glow and Wang’s interpretation of, “Pulling the garments apart.” It was structure in its newest, most intricate form, equal parts experimental and functionality all depicted through the light and shade of black and white.

Helmut LANG.

Adapting their statement staple of ultra cool, asymmetrical draping in neutral specific tones, Helmut Lang evolved the stereotype through the exploration of soft peaches and pastel blues. It was laid back and understated in a newer, looser form.

ACNE.

Romantically undone with a sense of rustic dishevelment, the Acne collection was all dusty tones, parachute skirts and printed muscle tees…and wasn’t it fantastic! Maintaining the tough edge of the Acne girl, the collection enabled her to adapt to a new form of brilliance. This is how I would love to dress ALL THE TIME! And seriously, what’s cooler than a printed MUSIC tee!

MULBERRY.

Sickly sweet in the most Mulberry of ways, the Spring Summer collection came complete with muted golds, soft sweet metallics and perfect preened poodles.

TOMORROW -> MARC JACOBS: my most favourite collection EVER, (big call I know! You’ll see why)

All images: style.com

The Magic of Mulberry

Fashion is ultimately about the representation of frivolity and fun, experimentation and sense of self expression. However in today’s constantly controversial and always boundary pushing world of unconventional contradictions and ideals that support our constant need for something new, it’s easy to forget the subtle lightness and pure creativity that lays at the core of the fashion industry. Yes, there are important issues of strength and power and elements of destruction and despair, but at the core of the industry always rests a pastel lining of hope, beauty, innovation and fearlessness. The power of fashion remains in its ability to create an alternative universe for its followers to become ingrossed in, somewhere for them to escape and immerse themselves in all that is magnificent and eccentric. One brand that continues to channel this idea of a creative wonderland through their eclectically brilliant advertising campaigns is Mulberry. They remain a vision of over the top, pastel imagination, incorporating perfect elements of larger than life accessories and loud, in your face props. The brand’s unique aesthetic creates beautiful concepts of unrealistic fantasy as they invite their viewers to escape into the magical world that is Mulberry.