The Art of the Ad.

It’s the case of a fleeting five minutes of fame, or rather attention. Albeit from the extensive reviews, almost obsessive-compulsive iPhone outtakes, live feeds and social media uploads, as soon as the next show’s started, some 40 minutes late, the marvel, the wonder and the gasp worthy moments are quickly replaced by new declarations of magnificence. It’s show season and with all the beautifully extravagant, fantastically elaborate, runway productions, also comes the equally important and not so fleeting editorial campaigns.

They’re there to support the collections, serve as a reminder of why you gasped in the first place, and instinctively make you gasp again. It’s about the shock value, the creative beauty and the story telling of the collection through a different medium. There’s no music, no theatrical display, no final exit, only a series of images, relying on the strength and direction of the creative.

A mixture of well-played controversy, fresh debuts, long standing veterans, irreplaceable icons and well-know favourites, the SS14 campaign standouts go to: Chanel, Alexander McQueen, Marc Jacobs and Alexander Wang.

on the streets.

A constant source of raw, unedited inspiration, the streets of couture fashion week never seem to disappoint. Candid, real and ever so over the top, it's a fight to "get noticed" whilst appearing not to give a damn! 

images: style.com and WWD 

Once Upon A Time: By Karl Lagerfeld

A rare escape into what is imagined by Karl Lagerfeld to represent the very beginnings of Chanel’s evolution is beautifully depicted in his recent return to the director’s chair for the creation of ‘Once Upon A Time’. If anyone could portray the streets of Paris in 1913 through the hungry eyes of Coco Chanel, it would be the one creative mind who’s managed to continue and uphold the legacy, vision and forward thinking dramatics of a brand created 100 years ago. A simplistic but beautifully executed recount of Chanel’s first day in the fashion industry, the film portrays an essence of extravagance, opulence and an somewhat ease of style, an era where the fashion was more organic, style was savored and the pace was slower but ever more elaborate. It depicts Chanel’s forward thinking innovation where doubt is quickly knocked down by triumph, bringing her ideas of “new” and scene causing style to the forefront. It’s the evolution of the boundary pushers and the reinstatement of Chanel’s never-wavering resonance in fashion and modernity.

click for video 

TRIPLE THREAT: Gaultier, Kloss and Wixson

If there was ever a collection that screamed the identity of it’s brand from every aspect of its aesthetic, it would be John Paul Gaultier’s Fall Couture 2012. An iconic representation of regal elegance and powerful strength, the collection was an awe inspiring showcase of whimsical top hats, over the top textured fur, ceremonial floor length capes, fire red lips, sheers, velvets and of course the power pair that is Wixson and Kloss.