The Art of the Ad.

It’s the case of a fleeting five minutes of fame, or rather attention. Albeit from the extensive reviews, almost obsessive-compulsive iPhone outtakes, live feeds and social media uploads, as soon as the next show’s started, some 40 minutes late, the marvel, the wonder and the gasp worthy moments are quickly replaced by new declarations of magnificence. It’s show season and with all the beautifully extravagant, fantastically elaborate, runway productions, also comes the equally important and not so fleeting editorial campaigns.

They’re there to support the collections, serve as a reminder of why you gasped in the first place, and instinctively make you gasp again. It’s about the shock value, the creative beauty and the story telling of the collection through a different medium. There’s no music, no theatrical display, no final exit, only a series of images, relying on the strength and direction of the creative.

A mixture of well-played controversy, fresh debuts, long standing veterans, irreplaceable icons and well-know favourites, the SS14 campaign standouts go to: Chanel, Alexander McQueen, Marc Jacobs and Alexander Wang.

Sunday Love For Kate

When you've had a crazier week than usual and your imagination and creativity is completely drained, where do you turn for some inspiration? The infamous Kate Moss of course! I had every intention of writing a post dedicated to my newest purchase, (something, which is well and truly becoming a sure favourite), but honestly I just couldn't do it! The words were all there but were failing to form themselves into coherent sentences and my brain was literally refusing to help. SO as a result, this is where we ended up, some Sunday LOVE for Kate. Enjoy lovers and I promise there will be lots of goodies coming your way next week. 
Big kisses xx 


-On a side note, were Johnny and Kate not the most amazing couple since FOREVER!

And Breathe…

Louis Vuitton Spring 2012

Miu Miu Spring 2012

Paris Fashion Week wrapped up with Louis Vuitton’s fragile, dreamlike carousel and Miu Miu’s folk-like cold aesthetic. The two collections were opposite ends of the spectrum, with Vuitton taking us on a beautiful, fashion merry-go-round that ending with the one and only Kate Moss, while Miu Miu instead opted to challenge us with eclectic, pattern clashing designs that oozed innovation, art and strength.

It was a perfect end to an absolutely awe inspiring season… and until next time au revoir Paris.

Images: Style.com

Smokingly Chic: Fashion and Cigarettes

            Is it just me or do fashion and cigarettes somehow work magic together? Now I am by no means promoting the act of smoking, believe me I’ve seen the advertisements and read the health warnings, but I can’t help notice and appreciate that a cigarette plus a fashion shoot equals instant cool.

            The eerie atmosphere that the smoke creates while curling and intertwining through the air, the attitude conveyed through a model staring intensely down the camera under her hooded eyes, cigarette ever so perfect position in-between her teeth, it seems that in fashion, nicotine can do no wrong.

            The art of editorial smoking has the ability to cause controversy, à la Kate Moss at the Paris Fashion Week Louis Vuitton show, but in doing so it adds an extra somethin’ somethin’. It’s that edge, that allure, that I don’t give a f**k attitude, combined with the glamour, the couture and the status, and it works time and time again!

Fashion and smoking; two peas in a delirious, but fabulous, pod…