28 October 2011

To Print...

It seems the natural progression for the fashion and publishing industries these days is to develop a brand, a business or a concept from print to online media in an attempt to stay ahead, (or at lease beside), the rapidly advancing technological game… Leave it Style.com to challenge the ordinary and do exactly the opposite!

The online fashion empire is launching its new print magazine, Style.com/Print, next week, giving all its loyal devotees, trend reports, street style snaps, runway coverage and exclusive interviews, wrapped up in a beautiful glossy package, adorned with the lovely Lindsey Wixson.

The first issue will feature the top ten collections and tends from the Spring/Summer 2012 shows, which wrapped op only a few weeks ago, Tommy Ton’s street style snaps, essays on Alexander McQueen and Proenza Schouler, an interview with Azzedine Alaïa and a 23 page photo diary of fashion’s new favorite, the gap toothed darling cover star.

Style.com outlines the idea behind the unconventional move was to…“ Bring the voices of both the editors and the readers of the world's leading fashion website to print for the first time. This new publication not only uncovers the most intriguing people, places, and clothes of the season, it also charts the highs and lows, the triumphs and setbacks, the public and private moments on the journey from New York to Paris, catwalk to sidewalk, backstage to after-party. It's the season from every angle. It's a magazine for fashion obsessives by fashion obsessives. Out just three weeks after the last look left the runway, Style.com/Print offers both a first view and a collectible distillation of Spring 2012.”

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